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December 4th, 2016

  • Sunday04-Dec-2016
  • Monday05-Dec-2016
  • Tuesday06-Dec-2016
  • Wednesday07-Dec-2016
9:00 a.m.

Administrative Council

2:00 p.m.

Working Committee

Place: Hilton Hotel. Dress code: Business Casual.


5:00 p.m.

Mentoring Meeting

Place: Hilton Hotel. Dress Code: Business Casual.


7:00 p.m.

Opening Ceremony

Place: Hotel Hilton. Dress Code: Cocktail.


8:30 p.m.

Opening Cocktail

Place: Hilton Hotel. Dress code: Cocktail.


9:00 a.m.

The most valuable assets of a company: Valuation of Intangibles and Financial Strategies for Management

10:15 a.m.

Trans Pacific Partnership (TPP): What does it incorporate to IP?

The TPP, upon entry into force, will be the largest free trade zone in the world, consisting of 800 million consumers, representing about 40% of global GDP and one-third of the world trade. It was signed by 12 countries, among which five of them are American (Canada, Chile, USA, Mexico and Peru). The chapter on Intellectual Property (Chapter 18) covers a wide range of issues that must be analyzed in order to determine its impact on those countries and what, in turn, may represent for the American continent, understanding the level of influence a commercial area of this size may still have in non-member countries. What does this new international instrument incorporate? What impact could it have on the American ...


11:55 a.m.

How much level of protection does Appellations of Origin have? States , industry, trade and consumers in search of balance

There are very different regulations for the recognition and scope of the protection of the distinctive referring to the relationship between the geographical origin of a product and its characteristics: systems of distinctive products, certification or guarantee trademarks, mandatory technical standards and appellations of origin and geographical indications. Some countries propose a broad and extended protection, which privileges the appellation of origin over trademarks; other countries consider that the excessive scope affect the market, competition, investments of many years and also principles such as legal certainty. In this context, the panel will address several questions that the topic arises, such as: Are the American states balancing the system of appellations of origin and GIs with the reality of terms locally ...


foto web BA Laura Hammel
Laura Hammel
U.S. Patent and Trademark Office
2:45 p.m.

Online Users: Social Networks and Liability for content

To the goodness of social networks as major generators of a new social and communication dynamic which allow the most varied exchange, it opposes the use by some resulting in infringement of intellectual property rights, the right of image, privacy and honor, among others. USA and Europe have marked, through rules and practices, patterns of responsibility to service and content providers on the web and social networks. However, in most countries of the Americas, the legislation on these issues is still in development or even, it is a pending issue on the legislative agenda. In some countries, courts have laid criteria from cases that have been brought to justice. This issue is complex and not at all away from the ...


foto web BA Jose masaguer
José Massaguer
Uria Menendez - Spain
foto web BA Fernando Tomeo
Fernando Tomeo
Abieri Fracchia & Tomeo Abogados - Argentina
4:10 p.m.

Technology and Fashion …wearable technologies

From the “Fitbit” to the “Apple Watch”, the so called “technologies we wear” (“wearable technologies”) and the “smart clothes” are revolutionizing our relationship with the things that we wear, and become part of our clothing. Besides offering unprecedented opportunities, the “wearables revolution” has major challenges for trademarks, consumers and lawyers. This panel will examine the intersection of that “wearables revolution” with the intellectual property, consumer privacy and data security and will analyze strategies to navigate through this emerging and dynamic market.


8:00 p.m.

Local Law Firm Reception

  Place: Usina del Arte.   First bus departure from Hilton Hotel: 7:30 p.m. First bus returning to Hilton Hotel: 11:00 p.m. Last bus returning to Hilton Hotel: 12:00 a.m.    


9:30 a.m.

Workshop: PCT System

9:30 a.m.

Workshop: Administration of Law Firms, career and talent retention

9:30 a.m.

Workshop: Digital Medicine

9:30 a.m.

Workshop: Franchises

9:30 a.m.

Workshop: Personal Data protection

9:30 a.m.

Workshop : Arbitration

9:00 a.m.

The Brand in the Mind of the Consumer

10:20 a.m.

Biotechnological Inventions: Is there a limit?

Today, inventions in the field of biotechnology play an important role. However, biotechnology is confronted in the debate between those who support their growth without limits, recognizing the scientific progress that represent for humanity and those who proclaim that such progress cannot justify the means (or even end) which may require the biotechnological development and therefore, there must be limits, thereby preserving ethical values ​​of society. In turn, there are cases where biotechnological development is preceded by access to natural resources and traditional knowledge, which has raised the question of whether this result in awards in favor of the communities or countries where the element, object of the invention, is taken. Notwithstanding the lack of consensus on this issue, biotechnological ...


12:00 p.m.

Cybersecurity and “Data Leaks”

“Wikileaks”, the “hackers” and the evolving nature of computer security risks confront us with the challenge of having an adequate protection and data security. Cybersecurity is the combination of technologies, processes and practices designed to protect networks, computers, software and data from attacks, damages and unauthorized access; with this, the rules that apply to the use and storage of personal information must be considered. The panel will discuss rules and practices that have been adopted to strengthen cybersecurity, the role of the lawyer in guiding companies and individuals on the management and storage of data, and what the courts have been refining through rulings.


2:50 p.m.

Proof of use of a trademark: Internet use and other criteria

The legal burden of the use involved in the registration of a trademark in a large number of legislations in the world, faces us with the question of what constitutes “use” for purposes of the defense of the registration. In many of the legislations that regulate the action (administrative or judicial) of cancellation for lack of use, the burden of proof is reversed, corresponding to the owner of the registration prove the use, that in some legislation qualify as “effective” of the trademark. Today the technology of communications is as important as the physical spectrum of the promotion and dissemination of products and its trademarks, so therefore, the legal analysis of the use of trademarks through the internet is appropriate. ...


4:10 p.m.

Celebrity Athletes: their image split between major events and their commercial commitments

“Ambush marketing” is a controversial topic that raises the discussion between the line of the loyal and disloyal, legal and illegal, in linking businesses around major events, especially those related to sports. There is, however, links between companies and athletes through sponsorship and image contracts, leading to promotional campaigns and advertisement that, without expressly being linked to major sporting events, allow such companies, not being official sponsors, to use the image of athletes participating or that will participate in such events, without this constituting an unfair act or violation of intellectual property rights, even though it is indirectly associated to the trademark promoted by the athlete with a particular event. In response, some organizations have developed ways of limiting the ...


8:30 p.m.

Closing Dinner

Location: Main Auditorium of La Rural, Buenos Aires Fairgrounds It is a major center of trade fairs, exhibitions and events in Buenos Aires. It has a privileged location in the city center. Dress code: Cocktail  


Venue: Hilton Buenos Aires

Located in the prestigious Puerto Madero, Hilton Buenos Aires hotel offers the best location in Buenos Aires: admire the stunning view of the Rio de la Plata, Puerto Madero and the Casa Rosada from the pool on the top floor. Take advantage of 6,700 m2 / 72,000 ft2 of flexible event space of this convention hotel in Buenos Aires or enjoy gourmet cuisine with an Argentine twist in El Faro.

Costs

Early Bird until August 30th

$1100

Member

Plan:

  • Registration Fee.
  • We reserve the right to register.

$1500

Non Member

Plan:

  • Registration Fee.
  • We reserve the right to register.

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